10 Jul

The Princess and the Frog: Does Size Matter?

The fact that the Internet – and, more specifically social media – has allowed consumers to interact with brands instantaneously and on a personal level has changed the game and levelled the playing field. No longer is it all about “Buy our things because we’re popular!” Today it is more about, “Do business with us because we care about you – and we’re talking just to you… at the moment.” And that’s what creates brand advocates. People love the individual experience, tell their friends and continue to interact.
27 Jun

The Future of Business Is Tra-Digital

What will determine your dealership’s success is how you adapt to your customers prefered ways to interact with you and whether or not you provide that experience to them, be it traditional, digital, or a mixture of both.
 
19 Jun

The Costco Effect and Customer Loyalty

Nothing will cost you more money over time than the loss of a loyal customer. A customer’s lifetime value to your dealership across sales and service can easily climb into the hundreds of thousands of dollars range. Yet many dealers end up with an unhappy customer by concentrating on the dollars and cents of a single transaction.
9 Jun

Are your Customers worth $50?

Today, in our highly competitive automotive industry, it’s all about the customer experience. How about empowering your employees to fix mistakes on their own? What about $50 to fix a mistake, or right an inconvenience? It costs a heck of a lot more than $50 to acquire a new customer, should you lose one due to some upset that was left unhandled.
 
5 Jun

5 Ways to Bring Customers Back for Service

It’s the goal of every service department to enjoy excellent customer retention and loyalty. Other than bribing them with coupons and incentives, what can you do to keep bringing those customers back in? Here are 5 things I have seen successful service departments do over the years that successfully bring their customers back for service.
19 May

OEMs: Give Dealers More Autonomy!

Technology changes so quickly that an impenetrable partnership which forces dealers to use one vendor over another can restrict progress, growth and sales. Freedom of choice and outside-the-box thinking is what fosters innovation and then true game-changing can begin.
 
15 May

Genuine Systematic Followup

 
4 May

5 Way to Increase Service Department Market Share

 
 
27 Apr

3 Things to Pay Attention To

 
20 Apr

Convenience: The Biggest Factor in Increasing Service Revenue & Retention

How can dealerships alter consumer perception and make their service departments more attractive to consumers? Well, several dealers kill it in their marketplace with remote delivery and pickup for service customers. It is a highly successful action and, I promise you, is well worth looking into.